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IDOL 3 is the award-winning flagship smartphone offering at an entry-level smartphone price point. The whole identity is based on clear forms, bold typography and a professional yet friendly styling that attracts the eye and makes a memorable image for the customer. Working with vendors, I was responsible for both concepting and hands-on design for the digital space, which includes 360 campaigns, websites & microsites, typography, social media, large-scale tradeshow graphics, billboards, and OOH, and print production.
