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MLS

Alcatel partnered with Toronto FC, LA Galaxy, and NYCFC. Through these properties, Alcatel wishes to engage consumers at (+/-)35 MLS matches annually by showcasing important mobile handset and tablet product lines. Given the need to be completely modular, setting up before and tearing down after each match, we have re-imagined our footprints in each MLS stadium. Priority is placed on approving our architecture in Los Angeles, then taking appropriately-sized derivatives into Toronto and New York.

Art Direction / Design