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CAMPAIGN

The BlackBerry KEYone, powered by the latest Android OS, is the most secure Android smartphone available. Purpose-built for multi-tasking with a smarter keyboard, customizable shortcuts to your favourite apps and contacts, and 26+ hours of battery power putting you in charge day and night. 

The BlackBerry KEYone.

Do more. Different.

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DO MORE. DIFFERENT.

We have collaborated with an agency for wider design choices. During this project the focus was to highlight the company’s new KEYone phone as a lifestyle choice. 

The US launch campaign includes commercials on Fox Sports and ESPN, website takeovers, airport lounge ads, billboards, digital via programmatic video buys, YouTube bumpers, static and animated banner ads. Working with vendors, I was responsible for both concepting and hands-on design for the digital space, which includes 360 campaigns, websites & microsites, typography, social media, large-scale tradeshow graphics, billboards, and OOH, and print production. 

Art Direction / Design
 

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